Choosing a Ring is No Sweat | Presented by

All sparkle, no sweat. And don’t forget the deep breaths! ( makes it easy to design your own engagement ring online by providing 360° HD imaging, customization, free resizing, and 24/7 support every step of the way.

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James Allen is the fastest-growing online retailer of engagement rings, loose diamonds, wedding rings, and fine jewelry. Our advanced Diamond Display Technology presents our ring settings and 200,000+ conflict-free diamonds in magnified 360° HD. For help choosing the right diamond, request a Real-Time Diamond Inspection with one of our non-commissioned certified gemologists or make an appointment at our New York City showroom. Ready to design your ring? Get started at

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